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Economics
MEDIUM
ENGLISH
Economics
All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?
A
marketing provides a guiding philosophy
Option A
marketing is the only discipline that can provide a formal structure for the planning effort
Correct answer
C
marketing provides inputs to strategic planners by helping to identify attractive market opportunities
Option C
D
within individual business units marketing designs strategies for reaching the unit’s objectives
Option D
Correct answer: B
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